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A stylist finishing a client’s hair in a home studio

News & Updates

Why reviews aren’t enough

The Sowo Team··4 min read

A star rating tells you what happened. It rarely tells you who it happened to, or whether they ever paid. Here is why Sowo ties trust to real, completed work instead, and what we can and can’t verify.

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A group of graduates in black gowns throwing their caps into the air outside a university building

News & Updates

Sowo Day: One place to plan the day that matters

The Sowo Team··3 min read

The day that matters, planned in one place. You pick the date, and Sowo helps you discover, book and organise every provider the day needs.

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News & Updates

The Story of SOWO

The Sowo Team··3 min read

Services run on trust, but trust is never one number. The story of SOWO, and the more honest way we are building to see it.

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Finding trusted providers on Sowo from a phone

News & Updates

The Sowo Mobile App Is Coming to iOS

The Sowo Team··1 min read

Browsing, requests, messages and bookings are coming to iOS. Here’s what’s planned for the first release of the Sowo app, with an early preview of it in action.

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A barber carefully shaping a client’s haircut in a barbershop

News & Updates

Behind the Trust Passport: How We Verify Every Provider

The Sowo Team··1 min read

Trust isn’t a star rating. It’s built in layers: six signals that show who a provider really is, long before you book.

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