Sowo
Back to home
Beyond the Booking by SOWO, featuring a SOWO provider profile and Trust Passport.

News & Updates

Beyond the Booking: What Happens After We Choose Someone to Trust With a Service?

The Sowo Team··3 min read

Finding a service provider is only the beginning. We look at what happens after the booking, what consumer detriment can mean for customers, and why completed work should build lasting reputation.

3
Founders & Enterprise Summit 2026 poster listing SOWO as an exhibiting brand, 14 October 2026 at Jogor Centre, Ibadan, Nigeria

News & Updates

SOWO to Showcase Its Trust Technology at the Founders & Enterprise Summit 2026

The Sowo Team··3 min read

SOWO will join the Founders & Enterprise Summit 2026 as an exhibiting brand, at Jogor Centre, Ibadan on 14 October 2026, under the theme The Business of Building Oyo State.

6
Finding hair, beauty and events providers on the Sowo app

News & Updates

Sowo is now on the App Store and Google Play

The Sowo Team··2 min read

The Sowo app is now on iPhone and Android. Find hair, beauty and events providers near you, see the evidence behind them, agree the work in the chat, and pay safely through the app.

7
Finding hair, beauty and events providers on the Sowo app

News & Updates

Sowo Is Now on the App Store

The Sowo Team··2 min read

The Sowo app is now live on iOS. Find hair, beauty and events providers, see their work, see who vouched for them, ask for a quote and book from your phone.

10
A booking payment split into a deposit paid now and a balance held until the work is done

News & Updates

Pay a deposit, protect the rest: a new way to book on Sowo

The Sowo Team··3 min read

Providers can now take a deposit up front and leave the rest until the work is done. Here is exactly where your money sits at every step, and what happens if plans change.

15
A stylist finishing a client’s hair in a home studio

News & Updates

Why reviews aren’t enough

The Sowo Team··4 min read

A star rating tells you what happened. It rarely tells you who it happened to, or whether they ever paid. Here is why Sowo ties trust to real, completed work instead, and what we can and can’t verify.

5