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Sowo Blog · From the community

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News & Updates

Sowo Day: One place to plan the day that matters

The Sowo Team··3 min read

The day that matters, planned in one place. You pick the date, and Sowo helps you discover, book and organise every provider the day needs.

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A stylist finishing a client’s hair in a home studio

News & Updates

Why reviews aren’t enough

The Sowo Team··4 min read

A star rating tells you what happened. It rarely tells you who it happened to, or whether they ever paid. Here is why Sowo ties trust to real, completed work instead, and what we can and can’t verify.

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News & Updates

The Story of SOWO

The Sowo Team··3 min read

Services run on trust, but trust is never one number. The story of SOWO, and the more honest way we are building to see it.

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Children and volunteers smiling through the IbadanMarketSquare photo frame at the outreach

Community Impact

SOWO Supports the 5th Edition of the Ibadan Market Square Children’s Outreach

The Sowo Team··1 min read

As we get closer to launching SOWO in the UK, we’re proud to support the 5th Edition of the Ibadan Market Square Children’s Outreach as a sponsor.

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Finding trusted providers on Sowo from a phone

News & Updates

The Sowo Mobile App Is Coming to iOS

The Sowo Team··1 min read

Browsing, requests, messages and bookings are coming to iOS. Here’s what’s planned for the first release of the Sowo app, with an early preview of it in action.

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A barber carefully shaping a client’s haircut in a barbershop

News & Updates

Behind the Trust Passport: How We Verify Every Provider

The Sowo Team··1 min read

Trust isn’t a star rating. It’s built in layers: six signals that show who a provider really is, long before you book.

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A stylist at work in her studio

Partner Spotlight

Meet Our Trusted Service Providers

The Sowo Team··1 min read

Behind every Sowo booking is a real person with a verified identity and work they’re proud of. Here’s what “trusted” means on Sowo, and how providers earn it.

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