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Stories from the Sowo community: trusted providers, student savings, success stories, partner spotlights and product news.

Children and volunteers smiling through the IbadanMarketSquare photo frame at the outreach
FeaturedCommunity Impact

SOWO Supports the 5th Edition of the Ibadan Market Square Children’s Outreach

As we get closer to launching SOWO in the UK, we’re proud to support the 5th Edition of the Ibadan Market Square Children’s Outreach as a sponsor.

The Sowo Team··1 min read
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Latest articles

Finding trusted providers on Sowo from a phoneNews & Updates

The Sowo Mobile App Is Coming to iOS

Browsing, requests, messages and bookings are coming to iOS. Here’s what’s planned for the first release of the Sowo app, with an early preview of it in action.

The Sowo Team1 min read
A barber carefully shaping a client’s haircut in a barbershopNews & Updates

Behind the Trust Passport: How We Verify Every Provider

Trust isn’t a star rating. It’s built in layers: six signals that show who a provider really is, long before you book.

The Sowo Team1 min read
A stylist at work in her studioPartner Spotlight

Meet Our Trusted Service Providers

Behind every Sowo booking is a real person with a verified identity and work they’re proud of. Here’s what “trusted” means on Sowo, and how providers earn it.

The Sowo Team1 min read
Freshly finished braids, styled in a home studioSuccess Stories

How to Start Strong as a Sowo Provider

A practical guide for new providers: how to build a profile people trust, win your first bookings, and keep them coming back.

The Sowo Team2 min read
A woman with a striking red manicure framing her faceStudent Life

How Students Can Save More Using Local Deals

Freshers’ budgets disappear fast. Here’s how to get salon-quality hair, nails and photos for less by booking trusted local providers instead of high-street chains.

The Sowo Team1 min read