In development · rolling out soon
Sowo Day: one place to plan the day that matters.
Some days carry more weight than the ones around them. A graduation, a wedding, a naming ceremony, a milestone birthday. Sowo Day plans and runs the whole day in one place, from the first decision to the last provider leaving the venue.
Planning a day is a dozen small jobs, spread across a dozen places.
You find a photographer on Instagram, a caterer through a friend, a decorator on WhatsApp, and from that moment you become the coordinator, holding every thread together across chats, calls and screenshots, hoping it all converges on one day at one venue. Sowo Day replaces that scramble with a single place to plan and run the whole event, and it starts the moment you create the day, not after the bookings are done.
How it works
One flow, from the first decision to the day itself.
- 01
Start with the day, not a search bar
Add your event, a wedding, graduation, naming ceremony or milestone, with the date and roughly where it is happening. That is enough for Sowo to give the day a shape and map out the parts it tends to need.
- 02
Meet providers who have already earned it
Sowo suggests providers proven on days like yours, ranked by verified reviews, earned vouches, past bookings, location and availability. You see the ones most likely to be right for your day, not hundreds of strangers.
- 03
Book them into one plan
Each provider you add slots into the plan instead of scattering across chats, tabs and half-finished lists. Discovery, booking and coordination stop being three problems in three places.
- 04
Follow one timeline on the day
Everyone you booked sees the same running order: when they are expected, what stage the day is in, how their part fits. As each provider confirms, arrives and works, you watch it update in real time. You are not the middle of the group chat anymore.
- 05
Payments that hold everyone to it
Deposits are held securely by Stripe and only released once the work is done as agreed. Your money is protected until the day goes to plan, and your providers know they will be paid for showing up and delivering.
You can also hand it over. At any point you can bring a professional planner into your event, and they step straight into everything already in place, the plan, the providers, the timeline. Nothing starts over.
The same trust, across the whole day.
Sowo Day is only as good as the providers behind it, so it is built on the same evidence the rest of Sowo runs on: verified identities, reviews tied to real bookings, and vouches earned from repeat customers. You are handing an important day to people who have earned it, not to strangers.
Every service your day needs
Start with the people who bring a day together.
Common questions
- What is Sowo Day?
- Sowo Day is a planning layer built into Sowo. You choose an event date, and Sowo helps you discover, book and organise every provider the day needs in one place, from the first decision to the last provider leaving the venue.
- How does Sowo Day work?
- You create an event with a few details, and Sowo gives the day a shape and suggests trusted providers proven on days like yours. You book them into one plan, then follow one live timeline on the day so you are never relaying messages between everyone.
- Who is Sowo Day for?
- Anyone planning a day that matters, a wedding, graduation, naming ceremony, milestone birthday or celebration, and the providers who bring those days together.
- When is Sowo Day available?
- Sowo Day is currently in development and rolling out soon inside Sowo. In the meantime you can browse and book trusted providers for your event today.
Sowo Day is currently in development and rolling out soon inside Sowo. Booking a single service will always have its place, but a day is what people are really trying to get right, and Sowo Day is built around the whole of it.